Reservoir is the definitive source that merges strategy, vision and clear mission to create leading-edge wellness environments of lasting resonance.

Our Philosophy


Guided by integrity, intention, and intelligence, we are a polished and passionate team of experience designers who lay the framework for inspired settings, compelling offerings and robust performance that honor both timeless traditions and evolving innovations of the wellness landscape.

ABOUT US

Our portfolio of award-winning hospitality, real estate, and mixed-use projects span the typology continuum: urban and resort, warm weather and winter destinations, established and evolving brands and independent properties.

  • Reservoir is a consultancy at the intersection of ideation, design development and implementation, shaping spa and wellness environments with a design-forward approach that brings fresh ideas and actionable work to the drawing board.

    A proactive presence throughout each stage of design and development phase bridges the space between the creative vision, operational structure and end-user experience.

    Our seamless role throughout the development cycle reflects decades of leadership roles, diverse experience and wisdom gained through numerous projects and launches.

  • We partner with visionaries: owners, operators, and developers who seek to make wellness a defining hallmark of their hospitality, real estate and residential projects.

    We approach each opportunity with equal parts curiosity and rigor, guiding the initial ideation process through multiple lenses of guest experience, business objectives and the built environment.

    Avowed team players that successfully collaborate with world-renowned designers and disciplines, our process integrates form and function with exacting detail, delivering high-performance wellness spaces with lasting relevance.

  • With clarity and precision, we translate transformative concepts into vibrant destinations that set new standards for wellness.

    Our proven approach and legacy of success delivers profit-driven outcomes while meeting diverse strategic objectives.

    Carefully attuned to each project’s unique context and diverse stakeholders, Reservoir

    approaches each endeavor with critical thinking and project-specific creativity to deliver enduring returns for owners and investors.

Our Process

Reservoir is the deeper well, where ideas are nurtured, evolving, and refined into realization. With a multidimensional perspective, we craft strategies rooted in creativity and innovation, always tailored to the specific needs of the client and the unique qualities of each destination.


  • Identity & Narrative

    Market Analysis

    Positioning & Strategy

    Experience Articulation

  • Programming & Planning

    Concept Design

    Financial Pro Forma

    Functional Design Guidelines

    Equipment Specifications

    Schematic Design Support

    Design Development Review

    Construction Documentation Review

    Construction Administration Support

  • Menu Design

    Strategic Partnerships

    Events & Activations

    Protocols & Training

  • Operational Planning & Advisory

    Pre-Opening Budgets

    Marketing Reinforcement

    Leadership Recruitment

    Training and Team Building

    On-site Launch Support

Contact

A source of access, discernment and guidance, we shape environments that set new standards for wellness.

Let’s align.